Start from business value
There are many ways to start a project, but most don't focus on what matters most - value. Why?
Because they get stuck in choosing technologies, integrating existing systems and endless planning of the best workflow for this or that scenario.
This is the typical waterfall approach backed up by armies of consultants.
It may work in some cases, typically in TIER 1 environments where you're dealing with several dozen core systems and hundreds of people involved in every aspect of the project.
But scroll down to the regional level and your TIER 3, 4 and 5 insurer, you're using the mindset, tools and tactics that you don't have the resources to execute fast enough.
For example, you try to do 100% of development internally. But you quickly learn that coding digital era solutions is more complex than ERP era coding ever was. Mostly due to the multitude of user-facing and omni-channel requirements that simply didn't exist 15 years ago.
Or you turn to an extreme niche specialist with their own locked platform, which looks amazing at first glance, but customization of all those consultancy developed workflows means hard coding, which takes time, requires testing and additional integrations.
But even if you just skip those options and just jump into a comfy Microsoft Dynamics license package, you're not out of the woods yet. Sure, you'll have a foundational layer that really works well, but that's just access to the best tool in the world. Figuring out the actual workflows and coding them from scratch is similarly risk and uncertain as a full core swap.
All right, so what do you do?
After 10 years of figuring this out, we've learned that combining a platform and our own IP gives insurers 80% of all they need out of the box. In our case 30 modules and workflows covering everything from claims, sales and customer support. This how INsurance2 DIGITAL CUSTOMER works.
Starting from this position of 80% pre-developed actually means we're starting that engagement from a position of asking how to come in and unlock business value over a series of several 8 to 12 month customization sprints.
This is a huge game changer that enables fast onboarding, quick ability to leverage new technology and drive business results.
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